about ad infinitum
Translated from Latin, ad infinitum means without limit. More than a company name, it’s a mission statement. Our promise to deliver copy that pops off the page (and enhances your bottom line); copy as sharp as the images it accompanies, for campaigns that target your market with dead-on accuracy.
Whether you want to update your current materials or move in a new direction, ad infinitum will deliver the print- or web-based words you need to stand out. Direct-to-consumer or business-to-business, full-on campaign or single blast, it’s results-oriented copywriting you can count on.
Want someone to handle your project from concept to completion? ad infinitum can do that too. So take a few moments to check out our portfolio. Read what our clients have to say. Then contact us. We’ll help you meet your marketing goals, without limit.
how it all began
ad infinitum was founded in 1987, by Cheryl Latif, to serve the needs of small to medium size Southern California companies. After many years as a full-service creative shop, Cheryl’s menu of services changed with the times and the demands of her market. These days she helps clients handle as much as they want in-house, while continuing to provide web- and print-based promotional copy with pizzazz. You’ll also find her byline on commentary pieces now and then.
After 18 years based in San Diego and a stint on Bainbridge Island, ad infinitum now operates from Seattle, Washington, where Cheryl continues to serve the needs of clients throughout the Western US.